Formen Makeup

formen makeup men

*This post contains a paid for advertorial by Formen, however, all opinions are my own.

You already know that I wear makeup from time to time. As I discussed in a blog post a while ago, it is something that we should all be able to do if we want to. In fact, I have been more interested in makeup since I wrote that post. I have been trying to learn more about it and I have talked about this topic with several people, including some male and female friends. Because of this, I have been able to discover new products and new brands, such as the one that I am going to talk about today.

Formen is a brand that was born and raised in Toronto, Canada. It was created in 2010 by Andrew G. Since then, the brand has grown and now you can find their offices in New York City, USA. Their products have been specifically designed to satisfy all the needs that men have when it comes to makeup. Moreover, one of their main purposes is to create grooming that “lets anyone fix a problem with a finger”. Even though you can find their makeup in some shops, you can also buy them online as they offer worldwide shipping.

Formen Concealer

A concealer is basically a cosmetic product that we can use to hide all the imperfections that our skin may have. What it will do is making our skin look more uniform in its colour. I personally use it to hide my spots and large pores, as well as to hide any kind of marks that my skin has. This one in particular works really well as it blends nicely into your skin. Moreover, you don’t need to worry about getting the right colour because it already comes in a small set which contains three different ones. You can use each colour separately or you can mix them so that it matches your skin perfectly.

Under Eye Concealer

This concealer has a different purpose. You can use it to cover up your under eye bags or dark circles. Sometimes we can’t sleep as much as we need, but we want to look rested and refreshed anyway. This is the kind of situation in which this concealer will come in handy. As you can see, it also comes in a small set with three different colours. In this case, each colour has its own purpose. The yellow one will help you neutralise blue or purple areas and the purple one will help you cover yellow areas. However, I think the green concealer is the most useful one. The main reason for this is that it can help you neutralise any red mark on your skin.

formen makeup men

Invisible Blotting Powder

This invisible blotting powder is perfect for me. My skin is quite oily which means that it is also quite shiny. However, I can apply this powder over my T-zone in order to remove the shine from my face. It can also help you set your makeup once you have finished doing it. It is also very easy to apply – you can use a brush or the sponge that already comes with it. The only thing that you can’t do is rubbing your skin, as you will remove any makeup that you are already wearing. Just brush it gently.

Brightening CC Cream

To be honest, I had no idea what a CC Cream was, but now I know it is a kind of improved BB Cream. We tend to call it a tinted moisturiser, although it can do much more than just that. In fact, it’s a 6-in-one product. It obviously hydrates your skin and even your skin tone, but it also protects you from the sun, makes your makeup last longer, brightens the skin and mattifies. I think it is also the best way to introduce yourself into the world of makeup, as it is very easy and quick to apply. For me, that’s essential as I don’t have much time to do my makeup in the morning.

I honestly recommend all of their products as they do what they are meant to do. However, I feel like you should try them at least once so that you can have your own opinion. Don’t worry if you don’t know how to use them though. I know that can be a bit scary at first. Formen has thought about it, which is why they have included tutorials under each product on their website. They will help you learn the basics so that you can start using your new makeup properly.

Shop the post

Concealer | Under Eye Concealer | Invisible Blotting Powder | CC Cream | The Kit


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